Purpose Passion Profit
WHY JUST SURVIVE WHEN YOU CAN SHINE?
Helping Time-Strapped Women in Small Business Significantly Improve Their Productivity + Profit
Shine is an online community of female business owners that want more.
They have goals to meet, budgets to smash, connections to create and money to make. It's a digital powerhouse of women across various industries growing, learning and collaborating to reach new business heights.
It's a space for all women in business regardless of industry, background and experience. The group encourages development and growth with expert masterclasses, live workshops and social connection. It's large enough so you have access to a wealth of knowledge and intimate enough to build real, rewarding professional connections.
Nice to meet you!
I’m Faye Hollands... business owner, coach, podcast host, and speaker, helping women in business around the world create profitable, sustainable businesses.
And I've been in your shoes...
I always wanted to be a business owner, and 13 years later I’m glad to say I still am, but it hasn’t been an easy ride – far from it in fact.
When you start out in business you love what you do, right? But chances are nobody taught you how to actually make money from it.
Sure, you’ve got a product or service that you’re passionate about, but how do you take that and convert it into money that pays the bills and gives you the lifestyle you want when you're not a sales whizz, marketing genius, accountant, office assistant or business coach?
Or maybe you're ticking along just fine right now, but you'd like more leads, more clients, or more time in your day to enjoy being your own boss instead of feeling confused, overwhelmed or stressed...
I get it.
And it's time for that to change...

You deserve to have a business you love.
One that you’re motivated by, that rewards your hard work and dedication, and serves your clients and community well. The good news is that all of that other stuff that’s been holding you back doesn’t have to get in the way anymore…
“I want to be a successful business owner and do what I love … but why is it so hard to make the money I want and find the clients I need?”
I’ve been there. When I started my first business, I was wearing all the hats. I did everything from the sales and marketing, to the accounting, admin, office cleaning – you name it, I was doing it!
The problem was that my bank balance didn’t match the number of hours I was putting in, and it all felt way too hard. Hell, being an employee in my former corporate life was way easier!
It’s easy for your personal life to take a back seat when you’ve got so much to do in your business, and before you know it you’ve lost all sense of balance.
You’re not alone – I’ve been there, thousands before you have, but that doesn’t make you feel any better about your business, does it?
What WILL make you feel better is getting the advice and support you need to escape this rut and actually start to build the business you really want.
I’ve worked with hundreds of women in small business over the last 13 years, helping them start, build and grow their businesses.
I’ve shown them that you CAN run a successful business and get off the hamster wheel of pain! And I’d like to help you do the same.
But let's be clear… you’re going to have to make some changes.
If you keep doing what you’re doing right now you’re just going to get more of the same results.
So it’s time to make a big shift. It’s time to escape not making enough money, feeling burnt out, or wondering how much longer you can go on for before you call it quits.
It’s time to take a new path.
You don’t need to be doing it all and struggling alone. And you certainly don’t need to be riddled with worry and stress, wondering where your next client’s going to come from or how you’re going to continue building your dream.
Imagine this for a moment…
- You have new client leads every single week instead of wondering what marketing works and wasting money on tactics that don’t get a return
- You’ve stopped worrying about where your next client is going to come from and instead have developed consistent cash flow and know exactly where your business is at financially
- You know exactly what you want to achieve in your business and have a plan of attack to get there, all whilst feeling calm and in control of your business growth
- You’re getting a consistent stream of referrals from happy clients
- You’ve mastered spending your time wisely so that you’re productive and effective every single day without having to burn the midnight oil to be successful
- Isn’t that how you want your business to be?
The sad fact is...
Only 3% of businesses will get there!
There are a lot of small businesses out there but unfortunately only 3% of them make it to 5 years, with too many staying in “hobby” phase or giving up altogether before they have the opportunity to see their business thrive.
I’ve been building businesses for 10 years now and what I’ve come to realise is that those who aren’t successful are not willing to commit to taking consistent action. They don’t master the art of running a business, they don’t invest in their ongoing education and training, and they haven’t found a mentor or a network to get advice from. In short, they avoid the important things that are required to move a small business forward.
So why listen to me?
Good question. Who is Faye and what makes her an expert?
Both of my parents were successful business owners and I had always wanted to be my own boss but had no idea what type of business I wanted to run or what I wanted to do. So I started out in the corporate world first and built a strong career within financial and professional services.
I lived the corporate high-life in London, but despite the money and status, I soon became very unsatisfied and decided to follow in my family's entrepreneurial footsteps. To cut a long story short, I left the UK, requalified to be a Professional Coach, and in 2007 launched my first business - Outshine Consulting - which specialises in career coaching.
I'm very passionate about career change, and truly believe that everyone should have a career they love, so I found myself coaching lots of people on how to change career and in turn many of those went on to set up their own businesses - and would ask me for their help.
Before long I was helping start-up's start, established businesses grow, and successful businesses scale. And I loved it.
Fastforward to now, and I've helped hundreds of business owners just like you get rid of the fog and clear the confusion on how to build and grow a successful business.
My own biz-building journey hasn't always been smooth sailing, and in fact I've experienced many highly challenging times along the way, but from that rollercoaster of experiences I've learned the recipe to sustained business success and with over a decade of experience under my belt it was a natural progression to launch Busy Business Women in 2016 to help like-minded entrepreneurial women realise their ambition of building and growing a booming business.
I get asked all the time what makes a business owner successful and I think it comes down to 5 key things...

Kristy Duffy - Awareness Co.
The Shine group for me is like my virtual workplace with one major difference to actual workplaces – the culture is first class! All of the participants are at different stages in their businesses, but I truly feel that I am sitting at a board table with amazing like-minded women, without judgement and full of nothing but support and energy. Who wouldn’t want that for their workplace! The connection, education and content that flows through this “team” is gold – it has helped me immensely in my business and continues to do so with the live Q&A’s, masterclasses and vulnerable women who share their lives and businesses to help others. Shine on!!
5 REASONS SMALL BUSINESS OWNERS FAIL
(AND HOW YOU CAN AVOID THEM)

Mistake 1 Trying to do it all
So many small business owners try to wear every hat in their business. They become everything from the CEO to the toilet cleaner and end up trying to do it all. Which is, of course, a recipe for disaster.
You don’t have to do everything in your business yourself, but so often we do. Perhaps you think you can’t afford help. Maybe you don’t know who to get to help you. Or perhaps you think you can do it better than anyone else.
Either way, when you’re doing ‘stuff’ that someone else could be doing for you, you’re taking yourself away from the tasks that only you as a business owner can do which will build and grow your business, not to mention holding you back from doing the things that you love doing and the reason you got into business in the first place!

Mistake 2 Lack of consistency
Successful small business owners take action consistently. They know what to focus on - and when - in order to build their business, and are selective with where they spend their time in order to reach their goals, increase their revenue, and live the life they really want.

Mistake 3 Lack of education
Many business owners don’t believe they have the budget for their own learning and development and as such don’t invest in up-skilling on critical areas such as how to grow their business, sales and marketing strategies, and keeping up to date on the latest trends and tactics to be successful.
The fact is, you can’t afford NOT to keep learning, and the money you invest now will come back multiplied later on. It’s critical you think of your education as an investment and not an expense.

Mistake 4 Wasting time
Way too many business owners think they’re being productive in their business, but when you take a close look at the work they’re spending their precious - and often very limited - time on, it’s nothing other than fillers tasks that make them feel busy without any real commercial outcome.
Time is your most valuable asset so it’s critical you know how to spend it well in order to build a business that’s successful and doesn’t require you to work 24/7 to reach your goals.

Mistake 5 Being a lone ranger
Going it alone in business is the slow road to success (or failure). Sure, you might get to where you want to be eventually, but why waste time when you can get a mentor that’s been in your shoes before and can short cut the years of frustration and pain they’ve been through to help you be successful faster?

I’m not talking about venting on a Facebook group about how tricky being in business is…I’m talking about real, actionable advice that gets results. Solutions to your problems and challenges, all in a supportive environment with a network of fellow business owners that have the same drive and determination to succeed as you do. It’s a powerful support system.
That’s what the Busy Business Women SHINE membership is all about!
Members of the Busy Business Women Shine Tribe are a passionate community of women from around the globe who want to take their business to the next level, and beyond!
Membership isn’t for everyone though.
Before you read on, it’s important to know that Shine isn’t for you if: -
- You aren’t passionate about your business. If you’re struggling and want out, I can’t help you. I only want people who love (or want to love again) their business.
- You want to get rich quick. Yes, I will show you how to make more money, but I can’t promise that it will happen this week or even this month. Running a business takes consistent, dedicated action and if you’re not interested in working for it, don’t sign up.
- You want easy answers. There is a solution to every problem inside Shine. But the answers almost always take action on your part and nobody is going to save your business for you – it’s up to you. If you aren’t committed to growing a thriving business and won’t take action, this isn’t for you.
- You aren’t interested in helping others. The ethos behind Shine is that by combining our joint experiences we can solve problems together. If all you want to do is take from the group without sharing the knowledge you’ve built up, you won’t enjoy Shine.
Who IS Shine for?
If you are any of the following, membership to the Shine network is specifically for you. You are: -
- A women in small business who is ready to commit to building a successful, highly profitable business
- You’re willing to work for success and are willing to change the way you’ve been doing things because you know it can be done better – you just need someone to show you how!
- Able to accept advice and guidance from people who have experienced the challenges you’re facing
- A start-up business owner who wants to shortcut the pain and frustration that comes from building a business OR an experienced business owner who is tired of feeling burnt-out, overwhelmed and frustrated trying to build your business.
- Excited about the opportunity to become a successful business owner
Why THIS Group?
INCREDIBLE SUPPORT
I help women like you in small business every single day, and after 10 years of business building experience, I know first-hand the level of support and advice you need to make your business a success. This phenomenal network of business brains, combined with the resources, online master classes, live events, and of course my support and guidance, will give you unrivalled support to achieve your business goals.
DRIVEN & ENTHUSIASTIC
Not every day is easy in business, so we like to bring as much fun, positivity and motivation into your day as possible. We’ll celebrate your wins, help you push through the challenges, and make the highs and lows the very best they can be so that you can take your business to new levels, fast.

Alyssa Yeo – Fit For Change Personal Training
Faye’s Busy Business Women program is without a doubt the reason that my Personal Training business is growing in profit and size every month and I owe my ongoing success to her knowledge and skills. In the last three months alone I have doubled my class attendance and grown my client list by 20% all with the support of a like-minded, passionate group of women who provide me with accountability, positivity and direction for my business. I could not recommend Faye and Busy Business Women more highly to any person who wants to succeed in their business venture.
Don’t Go It Alone Anymore
Being a business owner can be a lonely experience, but it doesn’t have to be. Don’t spend another day wondering how you’ll build your business or worrying if you’ll ever feel like you've “made it” and fretting about where your next client’s going to come to or where the hell you should start with your sales and marketing.
Let us give you the missing pieces to the business jigsaw and help your business start to thrive.



How The Busy Business Women Shine Network Works
Shine is a monthly membership program. Each month you’ll receive:
EXPERT MASTERCLASSES
Learn from leading business experts with exclusive monthly online masterclass sessions. There’s a reason our speakers are leaders in their field and in these classes they share their tips, teachings and advice with you. With in-depth strategy and specialist knowledge these sessions will help you accelerate your business. Exclusive only to Shine members. Plus get instant access to 30+ already recorded masterclasses jam-packed with value.
LIVE GROUP COACHING
WITH FAYE
Got a burning question? Need strategic advice on a particular topic? I answer them all here so we can deep dive into your challenge together. After over a decade in business, I've seen (almost) everything so I can help guide you on the best way to approach your query. We'll smash out the answers together so you leave the call with a plan of attack and ready to take on whatever stands in your way! This is a great way for us to connect while you benefit from the business advice that my private clients pay thousands for.
LEARN ANYTIME, ANYWHERE
On a beach, in bed, cooking dinner, on a flight - it doesn't matter where you are. With Shine you can learn anywhere. At anytime. You're in charge, with your membership portal access you can watch all of our online events for expert advice that helps you get leads and generate income. On the go, any time, anywhere.
EXCLUSIVE MEMBER MAKEOVERS
Before and after transformations to rival the Instagram glow ups. With these power coaching calls you'll see me answer our members toughest questions - the real nail-biters that are stopping them from moving forward - so they can continue to grow and adapt. These questions can be the difference between stalemate and success and chances are you're wondering about them too. Don't miss these.
24/7 ACCESS
Get support and guidance straight from your phone in our members only Facebook community. You'll meet people who understand your challenges and get answers to specific questions lightning quick. No frantic Googling and waiting for emails to be returned. Shine isn't like other Facebook groups. There are no judgemental comments or fears of expressing an opinion. It's a tight-knit, friendly and exclusive group where members want to grow, learn and connect.
ME
Unfiltered access to me (Faye!). Bargain. But seriously, you'll get a more intimate, engaging experience working with me as I connect with the group from my personal profile and answer your questions, give you support and share my knowledge. I've got over 12 years of business ownership experience and I'm bursting with lessons, tips and hacks that will be invaluable to your business now and in the future.
Jenny De Lacy – The Visibility Coach Talking Digital
Faye runs one of THE best online communities on Facebook. SO much value, especially if you invest in Shine for the masterclasses and productivity sessions, live Q&A and so much more.
She is one of those online entrepreneurs who is ALWAYS herself, there's no BS with Faye which I absolutely love. What a great role model for me and all of us with a desire to grow our businesses and do it productively to do less and earn more.
Of course, there are other options to
grow your business...
Read Books
Who has the time to read all of the books out there, sift through what is and isn’t relevant to your business, fathom out how to do it on your own, and then get stumped because you don’t have someone to ask for help when you get stuck? I won’t pretend that books aren’t a valuable resource, and I’ll definitely recommend must-reads to you, but only occasionally. Reading is not enough to build a successful business.
Go It Alone
You’re probably already doing this, going from one day to the next trying to figure out what works best or getting completely overwhelmed and making little to no progress. The thing is, you don’t have to do this! Do yourself a favour and save yourself the pain, money, and wasted time, and learn from those who have already been in your shoes. We’ll make our long journey to success our short one.
Join Free Facebook Groups
Lets face it, there are bucket loads of free groups for business owners out there and I’ve been a member of most of them. They’re free for a reason. You’re not going to get the ‘best stuff’, you’re not going to suddenly build your business significantly from the daily inspirational quotes you see, and the juicy snippets of info that are posted are just that – snippets poised as tempters that won’t take you from A to B in your business. And then there’s the spam … how much of that do you really need in your day?!
Penny Claiborne – Vinopenny
Before I found Faye and the Busy Business Women group, I was seriously stressed, overwhelmed and having massive trouble focusing on my two businesses.
I had been really wanting to re-launch some courses in my second business but felt unmotivated and really stuck. My self-talk was pretty bad and like so many women with a business and family to manage…I felt totally conflicted about my priorities.
My first experience with Faye was through you the “Profit planning lab” a series of webinars, designed to help you plan rather than just always be working “in” your business. This straight away highlighted areas of my business that I was neglecting. Faye’s approach was very supportive & encouraging so when I looked into her other courses I signed up without hesitation!!
The Thrive programme (which includes one-one on strategy sessions), was totally invaluable. I went from total overwhelm to feeling in control and able to really make my business work for me.
Just having an expert not only in time management (she is a total ninja here), but also helping me with some mindset and focus strategies was life changing. Being part of the Shine group meant I had like-minded people to turn to and a great support network. The weekly Q&A’s were awesome and meant I was also kept accountable to my goals…what a difference that makes.
I know have systems set up in my business that actually work, I have put into place some simple but totally life changing habits that have meant most of my days are calm and productive…
Total game changer!
Find Your Work Wife
Running a business alone can be tough but it doesn’t mean you have to channel your inner Bridget Jones and break out into a rendition of ‘all by myself’.
With Shine, you get all of the perks of owning your own business, coupled with friends, mentors and virtual ‘colleagues’ who just get ya. Plus, no late boardroom meetings or office politics. Shine is for brave business owners that know what they want and aren’t afraid to learn, make mistakes and ask questions along the way.
It’s not for picture perfect pretences of what a business should be, it isn’t for the know-it-alls or the got-it-all-figured-outers. It’s for real women, real business owners, real fighters who are ready to run head first towards their vision.
We’re a diverse bunch. From Business Managers to Book Keepers, Relationship Coaches to Rug Designers, Social Media Managers to Spiritual Healers, with one common goal: success*
*and a shared sense of humour
Vanda Cummins – Virtually Vanda
Faye is amazing, full of energy and enthusiasm and really wants you to succeed in your business. I don’t know where she gets the energy, but it pumps me up each day whether I’m in Busy Business Women Facebook group, Shine Membership group (worth every cent) or podcasts or free webinars (great value). I’m only just starting to implement ideas into my business as I am going through a huge learning curve about my niche and gaining clarity on my audience, which I didn’t have a clue about how to go about this until I started with Faye. Faye is helping me love my business, push myself out of my comfort zone and try new strategies. She drives me towards my goals and I feel like I have control back and a clear path of where I want to take my business. I highly recommend you join the Shine tribe to gain clarity and get busy making business wins!
MONTHLY MEMBERSHIP …NO CONTRACT!
As I mentioned, it’s a monthly membership but there’s no contact, so if you’re not gaining massive value from being a part of Shine, just email us and you can cancel at any time – no questions asked. I wholeheartedly believe in the value of this group and what you’ll receive from joining so I’m not going to lock you in to any long, annoying contract.
Getting Started Is Easy!
So you’re ready to get started and you’re wondering what the cost is, right? Well you’re going to be amazed…
I’ve shown women around the globe how to create commercially viable, successful businesses for 13 years now, and my private clients pay me $10,000 annually for my support and guidance. But I’m not offering this for $10,000, or even half of that.
I want to make high value business education accessible to thousands more women who have so much potential to be successful but simply don’t have the resources for my high-end programs (yet).
So I’m offering you this membership for a small, monthly payment of just $97 – with no contracts or long term obligations.
However, if you do choose to take advantage of the annual option, you can pay for 12 months up front for just $970 which brings the monthly payment down to less than $81 (that’s around 4 coffee’s a week!).
HOW DO I JOIN?
It’s super simple! Just click the button below and you'll receive instant access to our members group where you'll be able to access recordings of all of our masterclasses since Shine started, as well as access to all of our live upcoming trainings, productivity working bee's and coaching sessions.
Remember - this is all about taking action. Get the support, advice and connections you need to build a successful business.
GIVE YOUR BUSINESS THE BOOST IT DESERVES, TODAY!
So now you know how the Busy Business Women Shine membership works; you know it’s time to overcome the challenges you’re experiencing in your business (that bought you to this page in the first place), and you’re ready to build a bigger more successful future, let me show you HOW every month so that you can master the art of building a business that booms.
Lets take your business from where it is now, to where you want it to be.
By joining Shine you get to hang out with like minded savvy business brains, and enjoy specific training that will get your business moving forward, fast.
And remember, you can cancel anytime, there’s no risk.
Just click the ‘Get Instant Access’ button below and lets get started.
I look forward to welcoming you personally to Shine.
HAVE QUESTIONS?
Please Email Us – hello@busybusinesswomen.biz