About Faye Hollands
Running a business can be really tough.
Only 3% of businesses make it to 5 years, but every single one of them starts out with a dream to be successful.
So where does it all go wrong?
Being a business owner means you have to wear many hats if you want your business to survive. But what if you don’t know how to build a strategic plan for your business, or an effective marketing strategy to get clients in the door? What if you’re really good at the service or product you sell but business-building isn’t your ‘thing’ (yet) and converting prospects from interested to paying is a minefield?
I totally get it.
It can be overwhelming. You need someone on your team to help get your business from surviving, to thriving. That’s exactly what I do.
I’m on mission to help women like you create a consistent flow of clients, increase their income, and build businesses that boom.


I’ve experienced many highly challenging times in business and from that rollercoaster of experiences I’ve learned the recipe for sustained business success.
With 10 years clocked up at the helm of my first business – Outshine Consulting – I’ve helped hundreds of business owners build businesses they’re proud of, and I’d love to help you do the same.
Through Busy Business Women I’m on mission to help women like you create a consistent flow of clients, increase their income, and build businesses that boom.
If you’re an entrepreneurial woman who wants to realise your ambition of building and growing a thriving business, you’re in the right place.
Clients We Have Worked With





WHAT OUR CLIENTS SAY
Tullia Caballero Augi
Faye, I wanted to say how eye-opening, fun and inspiring it has been working with you. You have challenged me to think and act outside my box, given me precious advise and taught me practical and useful tricks on how to get more organized and run a company.
Most of all you have made me come to terms with what I can, can’t and want to do with my business that is: not more but better.
Thank you for being the great person you are.
Maggi McDonald
Faye is an amazing support for women in business with Busy Business Women having been an invaluable source of knowledge and support for me in my own business. I recently joined the SHINE program which offers in depth business advice and specific and actionable strategies delivered through Masterclasses and live Q&A sessions and it has been so good for taking my business to the next level.
Kirstie Walker
Hi I have been following Faye and loved her practical, down to earth style so much I joined her FB group then last month I joined the Shine tribe. I was feeling overwhelmed with the direction to take in my business but with Faye’s wisdom delivered through live Q&A’s, Masterclasses, the FB group and on a live call I have gained far greater clarity on next steps. Would highly recommend Faye to anyone trying to start their business or take it to the next level.
Naomi Hardiman
Faye’s Top 10 Time Tactics are a MUST for anyone who runs a small business!!! Such great ideas on ways to ensure we you are more productive in your everyday routine. Thank you Faye for sharing these!!
Mackayla Paul
Faye is a giver – well and truly. The quality of content and business strategy advice that Faye delivers is second to none.
Her group Busy Business Women is absolutely incredible, and the Shine Membership Program? Well worth the investment if I do say so myself!
If you are yet to work with Faye… what are you doing? If you have been thinking about who can help you to take your business to the next level, Faye is most likely that person you’ve been searching for.
Steven Dixon
We recently had Faye present at our Breakthrough4Business Bootcamp here in Wollongong on the topic of ‘How to increase your Productivity’.
Not only did Faye have a great depth of knowledge on the topic, she had the audience completely engaged and entertained through her delivery style.
Faye has a huge heart, a delightful personality, and is an absolute pleasure to work with.
Veronica McDermott
Faye has the interest of other busy business women at heart. Her group – Busy Business Women Group – is jam-packed with value and actionable tasks. Her authentic approach, coupled with her wealth of experience across all aspects of business-building, makes her a no-brainer go-to resource if any when you’re ready to learn more.
Nicole Farrell
I joined the busy business builder program when I stated my new business. It has been a fabulous program. I found the modules about joint ventures, lead magnets and nailing my niche most beneficial to my new business. I liked Faye Hollands Gerrey‘s straight talking approach. I highly recommend this course to anyone wanting some direction in their business. Thanks Faye! ?
Nicole Anderson
After attending today’s Webinar – How to Grow Your Business In the Next 30-Days – without stress or long hours – I am feeling super excited as to where I can take my business over the next 30 days and beyond. Faye’s enthusiasm is contagious, not to mention the knowledge she imparts on a regular basis on this page. Thanks Faye for the inspiration and advice! I am forever grateful.
Ida Shapievsky
Before starting to work with Faye, I was doing bits and pieces in terms of marketing but nothing was giving me the returns. Some days I would be all gun ho for writing blogs, others I would focus on networking and others I would spends hours on googling on how to use social media to promote my business. Faye’ s program gave me some structure and helped me to focus on what works but also the how. I like the fact that the program is practical and self faced, I am already time poor. I would def be referring to the modules as I progress through different stages of the business. Thank you Faye Hollands Gerrey
Kristy Duffy
I have attended networking events with Faye in the past and very much enjoyed them, hence the reason I signed up to the Profit Planning Lab almost immediately. Seeing Faye in action with the passion, energy, knowledge and business wisdom she brings was invaluable! For me starting a new business the Lab gave me permission to do the critical planning I need to do along with the practical tools and strategies to actually put it in practice! Not just motivational and inspirational thoughts but actual stuff step by step. I loved the content, the venue, the great networking and brilliant minds of the women that attended. I highly recommend it to anyone at any level or stage of their business and look forward to what Faye has on offer for Busy Business Women in 2018!!
Loz Sinsich Hassos
Before joining Shine I was a little lost in a few area’s of my business, particularly growth. While I have the passion and determination for my business to succeed, I felt I needed a bit more knowledge & expert guidance in how to build and grow my business.
So far I have had access to resources not only in the Shine Facebook group and from Faye, but also from the other group members who are all like-minded business ladies, along with all the resources in the membership vault.
I’ve been able to sit through masterclasses at my own pace and implement ideas that have come from those, and I’ve found the social media marketing masterclass the biggest winner for me so far. I increased my engagement with my followers by 50% within the 1st week, and am growing my following organically, as well as also having companies contact me to work with them!
Another massive win for me is a bit of structure. Faye’s tools help structure tasks within the business so I know where everything is at, not just thinking I know where they are at! I think so far the Shine Group has been invaluable to me and my business and I cannot thank Faye enough!
Jennifer Crawford
Recently I attended the Profit Planning Lab run by Faye Hollands. It was a fantastic session and well worth the drive from Sydney to Wollongong. The feeling in the room was quite exciting and positive with a lot of other eager women building their own businesses. Faye is a great presenter and guided us through the steps of making 2018 our best year in business so far. I would highly recommend attending a Profit Planning Lab session if you feel your business could do with a boost! Thanks Faye.
Vanda Cummins
Faye is amazing, fill of energy and enthusiasm and really wants you to succeed in your business. I don’t know where she gets the energy, but it pumps me up each day whether I’m in Busy Business Women Facebook group, Shine Membership group (worth every cent) or podcasts or free webinars (great value). I’m only just starting to implement ideas into my business as I am going through a huge learning curve about my niche and gaining clarity on my audience, which I didn’t have a clue about how to go about this until I started with Faye. Faye is helping me love my business, push myself out of my comfort zone and try new strategies. She drives me towards my goals and I’m starting to feel like I have control back and getting a clear path of where I want to take my business. I highly recommend you join the Shine tribe to gain clarity and get busy making business wins!
Leah Dee
Busy Business Women just hosted the best networking event I have ever been to! As we all know, not all networking events are created equal, often you leave feeling like precious time has been wasted or wondering how it has benefited you personally or your business, well not this time. From the instant I arrived, the real, honest and engaging business conversations and connections began, not the surface stuff that you usually get stuck with at networking events. This was due to there being a high calibre of business owners in attendance and also Faye from Busy Business Women’s innate ability to nurture meaningful relationships and inspire business growth and development. I got so much out of the day both personally, and for my business. I feel inspired since attending and am excited about the new connections I have made. Thanks Faye for hosting a quality opportunity for me to meet fellow business owners, learn, grow and be inspired. I can’t wait until the next event!
Clarissa P Hughes
I have been working with Faye for the last 2 years and that with her help my business has gone from an initial vague idea to a fully formed business that is gaining traction with the right target audience.
Busy Business Women is a great initiative by Faye to bring together like-minded women who want to grow their businesses. Faye incredibly generous in sharing her knowledge as well as pointing you in the right direction for a range resources that help you to be a more successful business owner in a competitive world
Danielle Pike
Ever thought networking isn’t for you? Well, get yourself along to a Busy Business Women Networking event. I’m feeling inspired and energised after recently spending the day on the beautiful South Coast with a wonderful group of diverse businesswomen. Faye organised the day to perfection and thought of everything to make us feel at ease and ready to exchange ideas and lessons from our own experiences. Faye’s own energy is infectious and I highly recommend her networking events for a fun day out and a great way to make new connections.
Diana Milnes
Attending the Profit Planning Lab was the best business decision I made all year! Faye is so professional with her delivery.Her confidence and enthusiasm are inspiring. Not only were we given the strategy to plan for a successful year, we started to set our 2018 goals and outlined Q1. Along with yummy snacks, great coffee and champagne, it was a great afternoon of sharing and support from like-minded women.
Natalie Rachlewicz
Thank you for creating such a fantastic networking environment that is fun, honest, helpful and supportive. The energy was rejuvenating, inspirational and a good kick up the bottom. Thank you so very much for giving the world your energy, your love and your passion
Mel Adam
I recently attended the Profit Planning Lab, in Wollongong, held by Faye, in which I was both an attendee and photographer. The experience was absolutely amazing. Faye prepared a well polished program, which was professional, engaging and entertaining. The energy and enthusiasm was phenomenal, with all women in the program encouraged to collaborate, connect and share ideas and plans for 2018. Faye was able to skilfully direct everyone with strategies to support their businesses and enhance growth. There was also ample opportunity to network with other business owners and create potential synergies. If you are looking to hone into your business and propel it forward, I would highly recommend this program. It certainly gave me confidence to pursue some strategies in my new business and Faye is the consummate professional to guide you on the journey. Well done Faye!
Jacqui Tourle
Thank you for organising a fantastic networking event Faye. Your enthusiasm & energy is inspirational & aside from a fun day with great people I also gained a lot of value talking ‘shop’. You know how to bring people together & for them to get maximum value from that!
Alyssa Yeo
Faye and the Busy Business Women THRIVE Program is without a doubt the reason that my Personal Training business is growing in profit and size every month and I owe my ongoing success to Faye’s knowledge and skills.
I could not recommend her more highly to anyone who wants to succeed in any business venture.
Nancy Lawford-Miles
Faye has a wonderful energy that is inspiring and contagious. Her workshops are jam packed with valuable content for you to take away and apply to your business. I wouldn’t hesitate booking another workshop with Faye.
Kathryn Andrich
Busy Business Women provides you with an easy to follow blueprint for a successful business. As a new business owner I was feeling overwhelmed by how much I had to ‘master’. Over nine easy to follow modules I was shown process maps, productivity tips and more that helped me to focus, feel in control and achieving results! Faye Hollands Gerrey is an amazing support who shows you that by focusing on bite size pieces you can do it all and do it well! Highly recommend!
Emma Grima
What can I say! Faye is an amazing, inspirational and energetic individual. She created a wonderful networking opportunity with a difference today with fellow business mums. Love what she does and offer to help others through a fun and relaxed way. Cant wait for the next one.
Maiya Kenny
I recently attended the Profit Planning Lab and I loved it! Faye brings an energy that is infectious, fun, professional and highly motivating. I recommend you do it if you are ready to get organised to take your business to the next level.
Loren Jackson
The Profit Planning Lab was so much fun and most importantly, got me in the groove to get 2018 off to the best possible start. Highly recommended!
Rebecca Geloven
I went to The Profit Planning Lab and it was amazing. Faye is brilliant at what she does and her enthusiasm is infectious. Thanks for all your words off wisdom Fay. I looking forward to attending more of your sessions in the future.
Karli Kenny
Thank you Faye for introducing me to a great group of business women on a very unique networking experience!
Laura Hailston
I had a great time yesterday. Thank you for organising such a great networking event. It was great to be a part of it.
Melissa Fox – Eviva Organics
I run an online business that’s based on helping women find their true beauty. Before I worked with Faye and did The Busy Business (Builder) Program, I was really running around doing lots of different things and hoping that something would work. I felt like I never really had everything working together. If I was working on Facebook ads, I wasn’t working on my blog. If I was working on my blog, I wasn’t doing emails. I felt like everything was always … I was chasing my tail and trying to catch up and nothing was ever quite flowing properly.
Before I did The Busy Business Builder™ Program, I was really not seeing how I could meet my goals and my target. Regularly I was not seeing any flow through my business. Very few visitors to my website and I didn’t really have a plan for how I was going to fix that. Working with Faye, I now have a plan for how my business is going to work and how it can work best with my strengths. I’ve got a way of flowing business to my website and flowing the right people to my website as well. Knowing who I’m talking to and what I’m saying is really important. It’s also inspired me to get so much more done now that I know where I’m going. It’s easier to actually get the things done that need to be done and not worry about stuff.
I think Faye is probably quite excited that I think I can call myself a productivity ninja now. Just after we finished the program I build 21 videos for my customers in about four hours. I write for newsletters, and I set up a couple of joint ventures with some partners that will be really helpful for my business, and I’ll be helpful for their business. I think that’s probably more than I did in the last six months in my business. Very happy with that outcome. I’ve already seen results flowing through. I’ve taken steps to contact and communicate with people who I know can build my business and that’s already directly linked to sales and customers coming through who are the right customers and other people who all want to help and who want me to help them. I’m happy with that.
I was worried about investing the money in the program. My business is possibly a micro business at this stage. I did actually have some email conversations with Faye about was I going to get value out of this. She assured me that the program was built specifically for people like me. I took the plunge and invested. I’m really happy that I did it because I’ve got value out of it and I know probably more important than the value, I’ve got out of it now is what I’ll have going forward because I know I can revisit all the modules. As things evolve and change in my business, I’ll still be able to use those formats to help me as well.
Maiya Kenny
I recently attended the Profit Planning Lab and I loved it! Faye brings an energy that is infectious, fun, professional and highly motivating. I recommend you do it if you are ready to get organised to take your business to the next level.
Nancy Lawford-Miles
Faye has a wonderful energy that is inspiring and contagious. Her workshops are jam packed with valuable content for you to take away and apply to your business. I wouldn’t hesitate booking another workshop with Faye.
Rebecca Shafer
I have been to events and workshops led by Faye from Busy Business Women previously so I had no hesitation in signing up for The Profit Planning Lab. Faye has a unique sense of energy and inspiration about her. Along with Faye’s acute understanding and knowledge of women in small business it makes for a cracker planning session! Think focus, fun, and maybe a little bit of champagne. Would definitely recommend it!
Jennifer Crawford
Recently I attended the Profit Planning Lab run by Faye Hollands. It was a fantastic session and well worth the drive from Sydney to Wollongong. The feeling in the room was quite exciting and positive with a lot of other eager women building their own businesses. Faye is a great presenter and guided us through the steps of making 2018 our best year in business so far. I would highly recommend attending a Profit Planning Lab session if you feel your business could do with a boost! Thanks Faye.
Loren Jackson
The Profit Planning Lab was so much fun and most importantly, got me in the groove to get 2018 off to the best possible start. Highly recommended!
Kristy Duffy
I have attended events with Faye in the past and very much enjoyed them, hence the reason I signed up to the Profit Planning Lab almost immediately. Seeing Faye in action with the passion, energy, knowledge and business wisdom she brings was invaluable! For me starting a new business the Lab gave me permission to do the critical planning I need to do along with the practical tools and strategies to actually put it in practice! Not just motivational and inspirational thoughts but actual stuff step by step. I loved the content, the venue, the great networking and brilliant minds of the women that attended. I highly recommend it to anyone at any level or stage of their business and look forward to what Faye has on offer for Busy Business Women in 2018!!
Diana Milnes
Attending the Profit Planning Lab was the best business decision I made all year! Faye is so professional with her delivery. Her confidence and enthusiasm are inspiring. Not only were we given the strategy to plan for a successful year, we started to set our 2018 goals and outlined Q1. Along with yummy snacks, great coffee and champagne, it was a great afternoon of sharing and support from like-minded women.
Rebecca Geloven
I went to The Profit Planning Lab and it was amazing. Faye is brilliant at what she does and her enthusiasm is infectious. Thanks for all your words of wisdom Faye. I’m looking forward to attending more of your sessions in the future.
Mel Adam
I recently attended the Profit Planning Lab, in Wollongong, held by Faye, in which I was both an attendee and photographer. The experience was absolutely amazing. Faye prepared a well polished program, which was professional, engaging and entertaining. The energy and enthusiasm was phenomenal, with all women in the program encouraged to collaborate, connect and share ideas and plans for 2018. Faye was able to skilfully direct everyone with strategies to support their businesses and enhance growth. There was also ample opportunity to network with other business owners and create potential synergies. If you are looking to hone into your business and propel it forward, I would highly recommend this program. It certainly gave me confidence to pursue some strategies in my new business and Faye is the consummate professional to guide you on the journey. Well done Faye!
Natalie Foxon – Foxed Content & PR
Being a mum in business seems like a good idea, but in reality it’s often fraught with competing priorities and tasks you never really wanted to do (hello, bookkeeping!).
That brilliant idea you had? It swiftly gets buried in the mountain of STUFF.
The Busy Business Women program turns a good idea into a solid plan of attack, and an endless to-do list into bite-sized priorities.
I have found the program to be a guiding light when confusion hung above my head, and a strong motivator when things seemed too hard. It’s given me tools to better manage my time, which sounds simple but you soon realise just how much time you’re devoting to unimportant tasks.
I can confidently tell you that your good idea is not enough. You need support and guidance, and the Busy Business Women program is right on the money.
Natalie Foxon, Director
Foxed Content & PR
www.foxed.com.au
Clarissa Hughes – Nen Consulting
I have been working with Faye for the last 2 years and that with her help my business has gone from an initial vague idea to a fully formed business that is gaining traction with the right target audience.
She is fantastic coach and mentor for any small business owner. She partners with you to mae you focus on what your business is about and how to grow it.
I find Faye incredibly generous in sharing her knowledge as well as pointing you in the right direction for a range resources that help you to be a more successful business owner in a competitive world
Clarissa Hughes
Nen Consulting: Mindfulness for Health
www.nenconsulting.com.auu
Alyssa Yeo – Fit For Change Personal Training
When I started my own small business, I had no idea of the challenges I would face. In a new city and with no network (or idea),I was lucky enough to meet Faye who quickly became my business coach.
Faye’s Busy Business Women programs are without a doubt the reason that my Personal Training business is growing in profit and size every month and I owe my ongoing success to her knowledge and skills.
In the last three months I have doubled my class attendance and grown my client list by 20% all with the support of a like-minded, passionate group of women who provide me with accountability, positivity and direction for my business.
I could not recommend Faye more highly to any person who wants to succeed in their business venture.
Alyssa Yeo
Founder-Fit For Change Personal Training
www.fitforchangept.com.au
Melissa McGroder – My Marketing Department
Faye has rocked my world on more than one occasion. I consider my coaching with Faye my “insurance policy” – she keeps me on track and accountable as a small business owner who needs that extra little push from time to time. I’ve recommended Faye to friends and colleagues and they’ve all agreed that her personable approach and result oriented strategies are second to none. You can bet I’ll be back for more.
Melissa McGroder
Director – My Marketing Department
www.mmd.com.au
Caroline Heckendorf – Natural Bond Baby Massage
Wow, Faye’s coaching was amazing – I finally feel like I’ve got constructive stuff to do and there’s a direction and a plan which is exactly what I was looking for!
I got exactly what I wanted from the coaching – to feel focused, to have direction and most importantly, to have a marketing plan.I had no specific direction before and my marketing plan wasn’t really a plan, it was just lots of ‘bits of paper with ideas’ lying around!
I can’t tell you how motivating it is to feel like I know where I’m going now and to know that I won’t waste my days on things I shouldn’t be spending time on!
Caroline Heckendorf
Director – Natural Bond Baby Massage
www.naturalbond.com.au
Leigh-Anne Wrighter – What’s On In Wollongong
I approached Faye when I was treading water and needed guidance with my online business. Faye was absolutely wonderful in providing me with the necessary tools to approach what I saw as ‘road blocks’.
After working with Faye I had a clear and concise road map for achieving my goals together with a bundle of positive enthusiasm to get stuff done.
Faye gave me a clearer vision of what I was trying to achieve and the confidence to believe that I was capable of reaching my goals.
Leigh-Anne Wrighter
Director – What’s On In Wollongong
www.whatsoninwollongong.com.au